What Should We Do in 2026?

This is an extract from our Studio Dispatch from 6th February 2026.

In between all the creative inspiration, we also want to share something just as important: the behind-the-scenes of our business. Whether you're a creative, a small business owner, thinking about making the leap, or just plain curious, this section is where Eppie goes into the realities of The Fabled Thread.

From the highs and lows of the creative process to the commercial realities of running a business, we’ll talk candidly about the decisions we’re making, both big and small. Not many businesses share this side of things, but we wish more did. These articles won’t be for everyone, but for those they do resonate with, we hope they offer real insight.

I had originally planned to write an article wrapping up 2025. How the year went, what we invested in, what worked, what did not, and where the business landed as a result. And whilst I do want to touch on some of that here, it quickly became clear that what feels more useful, and more interesting, is to talk about what we are focusing on next.

Partly, that is because I would genuinely love to know what you think. It is very easy to build a plan in isolation, sat at a spreadsheet. But what really matters is how that plan affects and resonates with the people who are part of this business already. The people who support it, stitch with us, recommend us, and come back again and again. I might think I know what you value, but you might see things differently. So I wanted to write this openly, share how I am thinking about the future, and ask you to give your opinion rather than presenting something fully formed and immovable. We added the ability to comment on articles, and if you do have an opinion off the back of this article, please comment as I would love to know it, or just send us an email!

To set the scene properly, 2025 has been a really amazing year for the business. At the start of the year, the team was small. It was myself, Jen, Izzy and Meg. Georgina was on maternity leave, Katy was just leaving, and we were relying on some freelance support to keep things moving. By January we had hired Esme, and over the course of the year we added Joanne, Leggy and Michelle, with Georgina returning from maternity leave into what was, by then, a very different business.